I've been thinking a lot lately about MLM and how it can, or should be done. The reason I keep thinking about it is simply this: The industry of MLM (if that can be called an industry) is the only one available today to give the average individual the chance to start and have their own business without going through all the hassle of owing a traditional business, like a restaurant or something.
My big problem is how do you promote to actually find people who need what I have to offer? I have purchased leads and had some success with that, but at this time don't really have the funds to even invest in those. There also seems to be a problem with most of the people you talk to when you buy leads. Many of them have no idea what they want or what is happening when they filled out the form to find out about working at home. So when you do reach someone, you get this totally confused person who doesn't really know what they want, or doesn't remember even doing it, or they have a 'friend' who did it for them, and have no interest whatsoever in working for themselves.
Now, there is promoting through conversations. This requires that you do it every day, or you have no prospects.
I've looked at marketing online, but it seems that is an entirely different occupation. I just read a guy's ad for showing you how to market your MLM business online, and he had a real reasonable offer. I have purchased courses on how to do that in the past for as much as $500, and I just run into overwhelm. I know, it sounds like I am complaining, and I also know I need to do some things outside my comfort zone to accomplish my goals, but do I? I've gone way outside my comfort zone in the past, and it didn't work.
I have to admit that actually having a system for marketing my business online is intriguing. I think I would be willing to look at it to see if there is a relatively simple way to get started, and then build on it as I go. Maybe I'll check this guy's system out.
Saturday, December 25, 2010
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